The identity archive

Every logo has a past.

Rewind the marks you know. Explore how ambitious companies changed their visual identity—and what each redesign says about its moment.

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Hover or tap a current logo to reveal where its visual story began.

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Compare how companies facing similar audiences and constraints build very different visual identities.

01 Technology5 logo histories 02 Food & Beverage4 logo histories 03 Travel & Hospitality2 logo histories 04 Toys & Entertainment2 logo histories 05 Energy2 logo histories 06 Retail & E-commerce2 logo histories 07 Automotive2 logo histories 08 Fashion & Apparel2 logo histories A–Z All brandsSearch and filter the full archive

Design never stands still.

Logo Evolve is an independent editorial archive devoted to the decisions behind familiar identities. Hover or tap a logo to rewind it, then open the story for a sourced timeline of its changes.

We prioritize statements from companies, original designers, and design agencies. When the historical record is incomplete, we say so.

All product names, logos, brands, and trademarks are the property of their respective owners. They are presented here for identification, historical commentary, criticism, and education. Logo Evolve is not affiliated with or endorsed by the featured companies.