Rewind the marks you know. Explore how ambitious companies changed their visual identity—and what each redesign says about its moment.
Hover or tap a current logo to reveal where its visual story began.
1976
Apple
Technology company known for consumer devices, software, services, and digital media.
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1975
Microsoft
Global technology company creating software, cloud services, devices, and gaming products.
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1898
Pepsi
Global beverage brand known for cola and a broad portfolio of soft drinks.
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1903
Ford
American automaker producing cars, trucks, commercial vehicles, and mobility technology.
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1890
Coca-Cola
Global beverage company best known for its namesake sparkling soft drink.
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1969
Intel
The chipmaker that turned a dropped letter and an orbit into technology signatures.
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1952
KFC
Global fried-chicken restaurant brand centered on Colonel Sanders and its red bucket.
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2009
Hilton
Global hospitality company operating hotels and resorts across numerous brands.
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1927
Volvo
An ancient iron symbol and accidental grille brace became a lasting sign of Swedish strength.
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Compare how companies facing similar audiences and constraints build very different visual identities.
Logo Evolve is an independent editorial archive devoted to the decisions behind familiar identities. Hover or tap a logo to rewind it, then open the story for a sourced timeline of its changes.
We prioritize statements from companies, original designers, and design agencies. When the historical record is incomplete, we say so.
All product names, logos, brands, and trademarks are the property of their respective owners. They are presented here for identification, historical commentary, criticism, and education. Logo Evolve is not affiliated with or endorsed by the featured companies.